How to Turn On or Off Personalized Ads in the Copilot App on Windows 11
Turn personalized ads on or off in the Copilot app by going to Settings > Privacy > Ad Personalization. Slide the switch to your preferred setting. Your choice is automatically saved.
What Is This About?
Controlling the ads you see in the Copilot app on Windows 11 is now within your reach. This guide will show you how to turn personalized ads on or off.
What Is Microsoft Copilot?
Microsoft Copilot acts as a built-in smart assistant for Windows 11. It helps you get things done faster. Your Microsoft account saves your settings and chats, allowing you to use Copilot across all your devices.
Why Control Personalized Ads?
You can choose if the Copilot app on Windows 11 shows you ads tailored to your preferences. This choice lets you manage your ad experience. You decide if you want ads to align with your interests or if you prefer ads that aren’t based on them. Keep in mind, Microsoft does not show personalized ads to anyone under 18.
Steps to Enable or Disable Personalized Ads in Copilot
- Open the Copilot app on your Windows 11 PC.

To manage personalized ads in Copilot on Windows 11, open the app and sign in with your Microsoft account. Once logged in, find the ‘Account’ button on the left side and select it. Then, go to ‘Settings’ and look for the ‘Privacy’ section. This is where you’ll find the ad personalization options.
- Sign in to Copilot with your Microsoft account if you’re not already signed in. How to sign in or out of Copilot
- Make sure Copilot is in full view. Then, click the Account button on the left sidebar, and select Settings. How to open and close the sidebar
- Click on the Privacy section.

To manage personalized ads in Copilot on Windows 11, open the app and sign in with your Microsoft account. Once logged in, find the ‘Account’ button on the left side and select it. Then, go to ‘Settings’ and look for the ‘Privacy’ section. This is where you’ll find the ad personalization options.
- You’ll see the option for Ad Personalization. Slide the switch to On to allow personalized ads. Slide it to Off if you want generic ads instead.

To manage personalized ads in Copilot on Windows 11, open the app and sign in with your Microsoft account. Once logged in, find the ‘Account’ button on the left side and select it. Then, go to ‘Settings’ and look for the ‘Privacy’ section. This is where you’ll find the ad personalization options.
- Close the settings when you’re done. Your choice will be saved automatically.
Summary
You have full control over personalized ads in the Copilot app on Windows 11 through your Microsoft account settings. This lets you choose if ads should align with your interests or be based on your past conversations. Remember, users under 18 years old will not see personalized ads from Microsoft at all.- You control whether Microsoft shows you personalized ads in the Copilot app through your account.
- Turning on ad personalization means ads match your interests better.
- You can stop personalized ads from using your chat history if you want.
- Users under 18 won’t see personalized ads at all.
- For more info, see the official Microsoft Copilot privacy controls page.
How do I turn off Copilot Personalization?
If you are signed in to Copilot, you can control whether you see personalized ads in Copilot and other Microsoft services. You can disable this by going to your personalized ad settings and switching the toggle off under ‘See ads that interest you’.
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About the Author
Richard
Tech Writer, IT Professional
Richard, a writer for Geek Rewind, is a tech enthusiast who loves breaking down complex IT topics into simple, easy-to-understand ideas. With years of hands-on experience in system administration and enterprise IT operations, he’s developed a knack for offering practical tips and solutions. Richard aims to make technology more accessible and actionable. He's deeply committed to the Geek Rewind community, always ready to answer questions and engage in discussions.
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