How to Enable or Disable Advertising ID in Windows 11

You can enable or disable the advertising ID in Windows 11 to control how apps use your unique identifier for personalized ads.

The Windows 11 advertising ID is a unique identifier assigned to your device that apps and websites use to track your activity and deliver tailored advertisements.

By disabling this ID, you prevent apps from building a profile of your browsing habits and reduce personalized tracking and data collection on your PC.

Once disabled, apps will no longer use your advertising ID for tracking, and you will see generic ads instead of those based on your personal data.

Understanding Your Privacy

Many users worry about Windows 11 telemetry. While disabling the advertising ID stops targeted ads, it does not stop all ads in Windows 11. You may still see promotional content in the Start menu or other areas. To learn more about how your data is handled, check out our guide on Windows 11 privacy settings.

Disclaimer: Microsoft is currently updating Windows 11 settings. Depending on your Windows Update build version, you may find these options under the ‘General’ privacy menu or the newer ‘Recommendations & offers’ section.

Method 1: Using Windows Settings

This is the easiest way to change your settings.

1. Open the Windows Settings app.
2. Select Privacy & security on the left menu.
3. Click the General tile (or Recommendations & offers in newer builds).

4. Find the option that says “Let apps show me personalized ads by using my advertising ID.”
5. Toggle the switch to Off to disable it.

Method 2: Using Group Policy (Requires Admin Privileges)

This method is for advanced users who want to apply settings across the whole system.

1. Press the Windows key, type gpedit.msc, and hit Enter.
2. Go to: Computer Configuration > Administrative Templates > System > User Profile.
3. Double-click on Turn off the advertising ID.

• Not Configured: The feature stays on by default.
• Enabled: This turns off the advertising ID for all users.
• Disabled: This lets individual users control the setting themselves.

Click OK to save. You may need to restart your computer for this to take effect.

Method 3: Using Registry Editor (Requires Admin Privileges)

Warning: Be careful when editing the registry. Only do this if you are comfortable with system files.

1. Press the Windows key, type regedit, and hit Enter.
2. Navigate to this path: HKEY_LOCAL_MACHINE\\SOFTWARE\\Policies\\Microsoft\\Windows\\AdvertisingInfo
3. Look for DisabledByGroupPolicy on the right side. If it is not there, right-click, select New > DWORD (32-bit) Value, and name it DisabledByGroupPolicy.
4. Double-click the item and set the value to 1 to disable the ID.

Restart your computer to apply the changes.

Summary

Your advertising ID is a tracking tool used for personalized ads. By disabling it through the Settings app, Group Policy, or the Registry, you regain control over your privacy. Choose the method that feels most comfortable for your skill level, and remember to restart your device if you use the advanced methods.