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How to Turn On or Off Personalized Ads in the Copilot App on Windows 11

Richard
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Richard
Feb 15, 2026 Updated Jun 19, 2026 3 min read
How to Turn On or Off Personalized Ads in the Copilot App on Windows 11
⚔ Quick Answer

Turn personalized ads on or off in the Copilot app by going to Settings > Privacy > Ad Personalization. Slide the switch to your preferred setting. Your choice is automatically saved.

What Is This About?

Want to control the ads you see in the Copilot app on Windows 11? This guide will show you how to turn personalized ads on or off.

What Is Microsoft Copilot?

Microsoft Copilot is like a smart assistant built right into Windows 11. It helps you get things done faster. Your Microsoft account saves your settings and chats, so you can use Copilot across all your devices.

Why Control Personalized Ads?

You can choose whether the Copilot app on Windows 11 shows you ads based on what you like. This helps you decide if you want ads to match your interests or not, giving you control over your ad experience.

Note: If you are under 18 years old, Microsoft does not show you personalized ads at all.

Steps to Enable or Disable Personalized Ads in Copilot

  1. Open the Copilot app on your Windows 11 PC.
Copilot settings button

To turn personalized ads on or off in the Copilot app on Windows 11, first open the app and sign in with your Microsoft account. Then, click the Account button on the left sidebar, go to Settings, and select the Privacy section to find the ad personalization option.

  1. Make sure Copilot is in full view. Then, click the Account button on the left sidebar, and select Settings. How to open and close the sidebar
  2. Click on the Privacy section.
Copilot privacy settings tile for ad personalization control
Copilot privacy settings tile for ad personalization control

To turn personalized ads on or off in the Copilot app on Windows 11, first open the app and sign in with your Microsoft account. Then, click the Account button on the left sidebar, go to Settings, and select the Privacy section to find the ad personalization option.

  1. You’ll see the option for Ad Personalization. Slide the switch to On to allow personalized ads. Slide it to Off if you want generic ads instead.
Copilot privacy ad personalization
Copilot privacy ad personalization

To turn personalized ads on or off in the Copilot app on Windows 11, first open the app and sign in with your Microsoft account. Then, click the Account button on the left sidebar, go to Settings, and select the Privacy section to find the ad personalization option.

  1. Close the settings when you’re done. Your choice will be saved automatically.

Summary

You have full control over personalized ads in the Copilot app on Windows 11 through your Microsoft account settings. You can choose if ads match your interests or if your chat history makes them more relevant, and remember, users under 18 don’t see personalized ads.
  • You control whether Microsoft shows you personalized ads in the Copilot app through your account.
  • Turning on ad personalization means ads match your interests better.
  • You can stop personalized ads from using your chat history if you want.
  • Users under 18 won’t see personalized ads at all.
  • For more info, see the official Microsoft Copilot privacy controls page.

How do I turn off Copilot Personalization?

If you are signed in to Copilot, you can control whether you see personalized ads in Copilot and other Microsoft services. You can disable this by going to your personalized ad settings and switching the toggle off under ā€˜See ads that interest you’.

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Tags: #Windows 11
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Richard

About the Author

Richard

Tech Writer, IT Professional

Richard, a writer for Geek Rewind, is a tech enthusiast who loves breaking down complex IT topics into simple, easy-to-understand ideas. With years of hands-on experience in system administration and enterprise IT operations, he’s developed a knack for offering practical tips and solutions. Richard aims to make technology more accessible and actionable. He's deeply committed to the Geek Rewind community, always ready to answer questions and engage in discussions.

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